#FutureConsumer: The ATCM Summer School and Awards Dinner 2019
Date and time
Location
The London Irish Centre
50-52 Camden Square London NW1 9XB United KingdomRefund Policy
Description
THIS EVENT IS NOW CLOSED TO ANY FURTHER BOOKINGS.
HERE'S WHAT YOU WILL BE MISSING.......
#FutureConsumer: The ATCM Summer School and Awards Dinner 2019
Society is evolving. The way Millennials and Generation Z live, work and play is different to anything we have known before. How they spend money is changing rapidly. How they engage with brands, products and places is simply mind boggling for an older generation. And how they use their leisure time is constantly being redefined. A failure to adapt to these changes will mean high streets become collateral damage as the #FutureConsumer grows to become the dominant consumer. And the uncomfortable truth is, many of us do not understand the scale of change, nevermind know how to respond.
The time to prepare for the #FutureConsumer is now. With new technology, new forms of employment, concerns around housing, a myriad of new ways to shop and use leisure time, ATCM members need to know the implications for the town centres of tomorrow. At Summer School 2019, #FutureConsumer will provide two days of in-depth analysis of the evolution being driven by Millennials and Generation Z. It will combine high quality keynote presentations with engaging workshops to deliver an industry leading event open to all across the town and city management industry including town centre managers, Business Improvement Districts, economic development officers, planners, licensees, retailers, property owners and many others.
Summer School will also include a celebration of industry best practice with the 2019 Town and City Management Industry Awards Dinner and a range of excellent study tours that will bring the conference theme to life.
THE PROGRAMME....
#FUTURECONSUMER DAY ONE, WEDNESDAY, 26th JUNE 2019
9.15am to 10.15am: ATCM AGM (Members only)
Ojay McDonald, CEO, ATCM
Leigh Brown, Chair of the Board of Directors, ATCM
10.30am: The Revolution will Not be Televised… It Will be Streamed! Welcome to #FutureConsumer
Ojay McDonald, CEO, ATCM
10.45am: Mind the Generation Gap!
Nick Richardson, CEO, The Insights People
11.10am: Refreshments
11.25am: The Curious Case of James Charles: How YouTube Has Changed the Game
Anaïs Hayes, Head of YouTube CPGA
11.50am: #FutureConsumer: The Generation Game
Chaired by Ojay McDonald Chief Executive Officer, ATCM
Audience interactivity facilitated by Polly Barnfield, Founder, Maybe Tech
The Panel
Alison Lomax, Director of Lifestyle Retail, Google
Chris Savage, Projects Manager, National Federation of Market Traders
Rachel Harban, Development Officer, Economic Regeneration, Barnsley Metropolitan District Council
Karen Eve, Centre Manager, Knight Frank
12.45pm: Lunch
1.45pm: Plenary Workshop: What is an Experience? Defining the term for place managers to enable successful place interventions
An interactive session that will unravel the mysteries of the place experience and build of framework for place managers to successfully use ‘experiences’ in their places.
Led by Jeremy Rucker, A Leading High Streets Creative
2.45pm: Parallel Workshops – Session 1
A: The Rise of Teetotalism: The Impact of Millennials on the Evening and Night Time Economy
Chaired by Nicola Marie Johnston, Evening & Night-Time Economy Manager, Aberdeen Inspired
The Panel
- Kate Nicholls, CEO, UKHospitality
- Sylvia Oates, Director, Night Time Economy Solutions Ltd
- Amanda Newbery, Chapel Nightclub and Purple Flag Salisbury
B: Leading Change for the Future Consumer
The Facilitators
- Dr Jackie Mulligan, CEO, ShopAppy
- Maria Cotton, Group Manager for Markets and Town, Barnsley Metropolitan District Council
C: How Can Town/City Gift Cards Encourage Advocacy, Drive Footfall and Stimulate Additional Economic Activity
Facilitators
- Colin Munro, Managing Director, Miconex
- Helen Hames, Marketing & Commercial Manager, Cambridge BID
3.35pm: Parallel Workshops – Session 2
A: How to Amplify the Youth Voice in the Evolution of Town Centres: The Case of the Kettering Youth Town Centre Partnership
Facilitator
- Alison Holland, Projects and Partnerships Director, Brightkidz
B: How Digital Trails Can Attract Footfall, Increase Spend and Engage the Future Consumer in your Place
Facilitators
- Sophie Hainsworth, Co-Founder, LoyalFree
- Jason Nesbitt, Co-Founder, LoyalFree
- Lee Lyons, Chief Operating Officer, The Fitzrovia Partnership
4.35pm: Close
TOWN AND CITY MANAGEMENT INDUSTRY AWARDS DINNER, EVENING, WEDNESDAY, 26th JUNE 2019
Including....
- Drinks Reception (Sponsored by Wild in Art)
- Presentation of the Purple Flag Awards
- Presentation of the Town and City Management Industry Awards
- Good Food
- Good Company
- Good Entertainment (Sponsored by Blachere Illuminations)
#FUTURECONSUMER, DAY TWO, THURSDAY, 27th JUNE 2019
10am: Welcome Back
Ojay McDonald, CEO, ATCM
10.15am: Learnings from the Great British High Street Awards: The Lisburn Case Study
Suzanne Lutton, Regeneration & Infrastructure Manager at Lisburn & Castlereagh City Council
10.40am: A Place to Grow: The Role of Town Centres in Shaping the Development of the Next Generation
Martina Kane, Policy and Engagement Manager, Healthy Lives Team, The Health Foundation
11.05am: Refreshments
11.20pm: Brexit: What it Means for Future Generations (An ATCM Q&A)
Sir Keir Starmer, MP for Holborn and St Pancras, Shadow Secretary of State for Exiting the EU
12pm: #FutureEntrepreneur: Panel Debate
Chaired by Simon Pitkeathley, CEO, Camden Town Unlimited
The Panel
Rose Dyson, Founder and CEO of Pura Cosmetics and a Multi-Award Winning Entrepreneur
Emma Jones, Founder, Enterprise Nation
Ali Clabburn, CEO of Liftshare and a Multi-Award Winning Entrepreneur
1pm: Lunch
1.45pm: #FutureConsumer: Parallel Study Tours
A: Camden Collective: Bringing Enterprise onto the High Street
Led by Camden Town Unlimited
B: Hawley Wharf: Sneak Preview of a Mixed Use Development Built on Camden's Counter Culture
Led by Labtech
4pm: Home Time